Strategic Execution
With Midwestern Soul
You deserve a management partner who brings expertise, transparency, and a steady commitment to doing what’s right. Frontida was built on values that never waver—truth, accountability, compassion, hard work—and those values continue to shape every decision we make today.
We understand the responsibility you carry as an investor. You want clarity, you want strong leadership, and you want confidence that your facilities are operating at their highest potential.
Our role is simple: protect and increase the value of your investment while elevating the experience for residents, families, and team members.
Building Trust
Is At The Heart
of everything we do
The Team
Behind The Mission
In 2009, Crystal and Steve Miller saw an opportunity to make a meaningful difference by acquiring three assisted living communities.
They built Frontida on a foundation of trust, compassion, and integrity, choosing a name derived from the Greek word for “care and nurture.”
A year into owning the three assisted living communities, they immersed themselves in every aspect of the work. Crystal and Steve earned their certifications, stepped into leadership roles, and redefined operations to reflect their vision.
Their commitment to strong values continues to shape Frontida today, ensuring our partners feel supported, families find peace of mind, and team members thrive—because when trust is the foundation, everything else falls into place.
Living
Our Values
At Frontida, we’re always focused on nurturing and building trust. Our values aren’t statements—they’re standards. We use them to build trust with investors, team members, and residents alike.
Partnerships
Frontida collaborates with investors, vendors, and mission-aligned organizations that value transparency, strong partnerships, and long-term success. If you’re a vendor or service provider interested in partnering with us, we’d love to connect and explore how we can support each other’s goals.
Rooted in Service,
Driven by Our Values
Join a
Network of Trust
Frontida collaborates with investors, vendors, and organizations that share our commitment to transparency, values, and long-term success. Whether you’re evaluating a new acquisition or strengthening an existing community, we’re ready to support your goals.
Let’s build your next chapter together.
Management
Solutions
Choose the level of support that matches your goals. Each model is designed to meet your operational needs while protecting the integrity and profitability of your investment.
Frontida
Partner Stories
“Frontida brought an entrepreneurial, ownership mindset from day one. They eliminated costly agency staffing, rebuilt culture, and restored confidence. The proof is in the numbers—our NOI rebounded from a loss to more than $1.2M. Their leadership changed everything.”
— David Watkins, SHA Capital Partners
“I continue to be impressed by the clarity and care that define your leadership. Riverwood’s transformation is a testament to what’s possible when strategic clarity meets human‑centered execution. Full occupancy, financial stability, and a thriving culture didn’t happen by accident—you built it.”
— Steve Cohan, Riverwood Eagle’s Nest LLC
Work
With Us
We invest deeply in the people who care for residents every day—and we back that commitment with real expertise. You’ll work alongside leaders who have spent years shaping stronger communities, improving operations, and elevating the senior living industry.
If you want to grow in a values-driven organization that knows what excellence looks like, this is where you belong.
Get
in Touch
You deserve a management partner who brings clarity, accountability, and a steady plan for growth.
Whether you’re looking to stabilize a struggling community, strengthen day-to-day operations, or bring a new project to life, we’re here to help you move forward with confidence.
Let’s discuss your goals and explore how our expertise can support the future of your investment.
Care, Clarity, & Steady Growth
—Let’s Build What’s Next Together
