A Partnership Built on Clarity,
Care, and Proven Experience
You deserve a management partner who understands the realities of senior living—its challenges, its opportunities, and the responsibility you carry. Frontida brings a balanced approach grounded in operational expertise and genuine care for the people who call your community home.
With years of hands-on experience, we strengthen your systems, support your teams, and elevate the resident experience so your investment performs at its highest potential.
We’ve been in your shoes
—now we’re here to help you succeed
What Sets
Frontida Apart
Frontida doesn’t take a one-size-fits-all approach. We start by understanding your community as it is today—its people, culture, strengths, and needs—then layer in proven systems that drive stability, quality, and long-term success.
Awards
& Partnerships
Your Success Is
Our Commitment
When you partner with Frontida, you gain a team that has lived the ownership experience. We understand what it takes to build, stabilize, and grow strong communities—and we bring that insight to every decision.
Deep Industry
Expertise
Our leadership team brings decades of operational, clinical, regulatory, and financial experience to strengthen your community from the inside out.
Results That
Matter
We help you increase occupancy, reduce agency staffing reliance, stabilize compliance, and enhance overall performance with clear, measurable strategies.
Values-Driven Leadership
Our work is grounded in honesty, accountability, teamwork, and compassion—ensuring your community is guided by principled, consistent leadership.
A True
Partnership
We invest in relationships—not just operations—because your success is personal to us. We work alongside your teams with transparency and respect.
At Frontida, we understand your journey
—because we’ve lived it.
The Frontida
Management Framework
If you’re looking for a partner who truly understands what it takes, you’re in the right place.
We provided targeted, personalized support with:
Transparent Reporting
Monthly financial reporting and department insights give you clear visibility into operational and financial performance.
Cost Management
Disciplined expense controls and long‑term capital planning strengthen financial stability and support responsible growth.
Regulatory Expertise
Clinical and regulatory expertise ensures your community meets state requirements and maintains consistent compliance.
Labor Solutions
Retention-focused staffing strategies reduce turnover and agency reliance while strengthening workforce culture and stability.
Revenue Growth
Proven sales processes build a healthy resident mix, drive occupancy, and create sustainable ancillary revenue opportunities.
Leadership
Visible, engaged leadership supports consistent operations, strong documentation, and dependable systems across the community.
A Timeline for Success:
Investor Value Path
Success in senior living takes time, intention, and a clear plan. Our management approach follows a steady path that supports your community at every stage:
Months 1–6: Stabilization & Compliance
We address immediate needs such as staffing, documentation, safety, and regulatory alignment—building a foundation you can trust.
Months 6–18: Operational Growth
With stability in place, we focus on improving occupancy, strengthening culture, reducing agency reliance, and optimizing performance.
Months 18–36: Strategic Positioning
We help you prepare for long-term goals, whether that’s maintaining strong operations, refinancing, pursuing a HUD loan, or positioning for a sale premium.
Our
Growth
From community owners to your trusted advisors, we know how to support you because we’ve walked the same path. Here’s an idea of what that journey has looked like for Frontida Management Group.
Leased 3, 20-Bed CBRFs in Milwaukee. Exercised option to purchase in 2015. Sold Facilities in 2019.
16 Bed CBRF in New Berlin, WI. 10 year lease
8 Bed CBRF in Delafield, WI. 4 year lease.
19 Bed CBRF in Fond du Lac, WI. Exercised option to purchase in 2015
Leased Willowgreen Home24 Bed CBRF in Caledonia, WI. Ongoing 10 year lease
24 & 26 Bed CBRF in Fond du Lac, WI. Exercised option to purchase in 2019
Top Workplace AwardMilwaukee Journal Sentinel Award won 6 consecutive years
22 & 26 Bed CBRF in Kimberly, WI. Exercised option to purchase in 2020
Leased Azalea Place20 Bed CBRF in Kenosha, WI. Exercised option to purchase in 2018
Frontida Assisted Living recognized by Kenosha Area Business Alliance
Crystal Miller, CEO, recognized by Kenosha Area Business Alliance
Frontida Management Group (FMG) established to manage outside clients in addition to real estate owned
Small Business Achievement AwardFrontida of Kimberly recognized by Heart of the Valley Chamber of Commerce for response to the COVID-19 Pandemic
Established Frontida Management GroupFrontida of Germantown first client
Added Frontida of Elkhorn (44 bed CBRF), Frontida of Manitowoc (44 CBRF), and Clifden Court (125 bed CBRF)
Added Riverwood Senior Living in Wisconsin Dells (55 bed CBRF)
Beginning partnership for a new build in Kaukauna, Wis. (212 bed, CBRF, RCAC and IL)
Began management of Allouez Senior Living community (125 CBRF)
We truly care–
for all the right reasons
Your Future
Starts Here
Success in senior living begins with the right management partner. Whether you’re preparing for a turnaround, enhancing stability, or planning for growth, Frontida is here to support your vision.
Let’s talk about what your next stage could look like.
Management
Solutions
Choose the level of support that matches your goals. Each model is designed to meet your operational needs while protecting the integrity and profitability of your investment.
Frontida
Partner Stories
“Frontida brought an entrepreneurial, ownership mindset from day one. They eliminated costly agency staffing, rebuilt culture, and restored confidence. The proof is in the numbers—our NOI rebounded from a loss to more than $1.2M. Their leadership changed everything.”
— David Watkins, SHA Capital Partners
“I continue to be impressed by the clarity and care that define your leadership. Riverwood’s transformation is a testament to what’s possible when strategic clarity meets human‑centered execution. Full occupancy, financial stability, and a thriving culture didn’t happen by accident—you built it.”
— Steve Cohan, Riverwood Eagle’s Nest LLC
Work
With Us
We invest deeply in the people who care for residents every day—and we back that commitment with real expertise. You’ll work alongside leaders who have spent years shaping stronger communities, improving operations, and elevating the senior living industry.
If you want to grow in a values-driven organization that knows what excellence looks like, this is where you belong.
Get
in Touch
You deserve a management partner who brings clarity, accountability, and a steady plan for growth.
Whether you’re looking to stabilize a struggling community, strengthen day-to-day operations, or bring a new project to life, we’re here to help you move forward with confidence.
Let’s discuss your goals and explore how our expertise can support the future of your investment.
Care, Clarity, & Steady Growth
—Let’s Build What’s Next Together
